ECON3245 deals with three themes:
1. Planning the business: plans, programs, and business strategies
2. Consumer behavior; and
3. 4 Pillars or 4 p's of marketing: The management of products and brands, price,
promotion and place.
Case studies will be used extensively.
1. Planning the business: plans, programs, and business strategies
2. Consumer behavior; and
3. 4 Pillars or 4 p's of marketing: The management of products and brands, price,
promotion and place.
Case studies will be used extensively.
- Teacher: Scott Cawfield